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The Engine Room

Aiming to showcase the global collaboration efforts of CMG/IPG's forward-thinking internal team and the exact location of each office, a shape was created that is unique to The Engine Room. Each dot in the final logo shape represents a major office location, while the color palette is representative of CMG/IPG's sister agencies. Multiple configurations of color and shape for The Engine Room logo exist because although The Engine Room itself remains consistent, the network of CMG/IPG companies will vary for every opportunity.

Project Roles
Creative Director, Designer
Company
Jack Morton
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Creative Direction, Design, Brand Strategy
Media
Brand Guidelines
Project Industries
Advertising, B2B
The Engine Room
The Engine Room
The Engine Room
The Engine Room
The Engine Room
The Engine Room
The Engine Room
The Engine Room
The Engine Room
The Engine Room