Voyager entered the cannabis market to innovate with a proprietary product that lets individuals customize their cannabis dose for beverages. Seeking a rebrand to sharpen their edge, they adopted the name Djot, suggesting action and effect with a silent 'd.' The new identity focuses on technology and personalization, using bold colors, motion, and textures. With packaging that meets brand standards and regulations, and a website that inspires and attracts investors.
Agency: Apt. Agency, Creative Direction: Cece Torchia, Design: Brock Gibson, Aylén Garcia