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- Christopher Creative Director / Art Director / Copywriter
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NBA | I'M WHY
Everyone in the NBA has something that gives them a reason to play. It can be a person, a place or a thing. I’M WHY gives a voice to those unforeseen forces.
For the 3rd installment of NBA's This Is Why We Play campaign we combined both filmed and found footage to tell these stories that exist on and off the court.
- Project Roles
- Creative Director, Art Director
- Company
- Translation
- Skills
- Creative Direction, Art Direction
- Media
- Commercials - Broadcast, Commercials - Video
- Project Industries
- Sports
