Hershey's

Hershey's Hello Happy rebrand. We launched with the film My Dad. It was released on the Friday of Superbowl weekend, though it was not running in the Super Bowl. Yet The New York Times writer Stuart Elliot declared that "if this ran in #SB50 it would break the #admeter." In market results of 15 million views on Facebook alone and winner of a D&AD pencil and AICP award. The Drum declared the Hershey's Olympics campaign lead film with U.S wrestler Jordan Burroughs as the 'most heartwarming ad of 2016' based on Ace metrix. And the Snack Mix campaign was Hershey's highest score in testing and went on be the category's best new product launch of the year.