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- Lauren Brand Designer / Art Director / Illustrator
Walmart Apparel House Brands
Walmart reinvented its approach to fashion by launching house brands in four categories; Women, Women's Plus, Men, and Kids, that are united by an expressive graphic thread. This project includes brand identity (with the exception of the wordmark and color palette), brand systems design, art direction, in-store graphics, and both digital and print advertisements.
Work created at Publicis.
- Project Roles
- Art Director, Designer
- Skills
- Art Direction, Design
- Media
- Advertising, Brand Guidelines, Branding, Brand Identity
