Sabah - Campaign & Packaging

Agency: Super Okay
Role: Design Lead, Art Direction
Creative Director: Anthony Cappetta

Mickey Ashmore, creator of Sabah and AKA “The Sabah Dealer,” came to Super Okay to create a holiday catalog campaign and to develop a more cohesive packaging/retail system for the brand. For the campaign, we were inspired the “Where to Next?” spirit of Sabah and its origin story. Photoshoots took place at various locations in both Turkey and New York, Ashmore’s main stomping grounds in which he shares his personal favorite experiences, which emulates the curation of goods featured in his stores.