Unified Fleet Services

Unified Fleet Services works extensively with city municipalities and law enforcement on their vehicle management. I wanted to create a mark that both represented the word 'unified' literally and figuratively as a company that works with those that serve their communities.

Developing the 'U' logo mark that resembles two strands unified together in a twisting fashion convey that message. The 'U' mark shape also signifies a badge that can tie back to law enforcement badges.

The typography was also custom designed specifically for this project. I wanted to design the typography that is strong and firm.