Microsoft Brand Journalism

Award winning integrated campaign by JWT New York for Microsoft B2B services, "Brand Journalism" otherwise known as BIEB (Because It's Everybodys Business targeted IT Decision Makers via a dedicated agency "news team." This dedicated team cultivated a conversation with over 40 bloggers, conducted over 60 hours of audio interviews, curated roundtable discussions, and created original animated content for all of the above.
Awards: 2010 Cannes Lions Titanium - Bronze, 2011 D&AD Awards - Digital Advertising, 2011 Bees Awards - Winner, 2011 Webby Awards - Honoree.
Credit: Post-Producer