Chicken of the Sea

Chicken of the Sea wanted a flexible UI design to differentiate between their business to business website and the direct to consumer website but still be able to merchandise them in a similar and cohesive way.

They recently went through a rebrand and I was tasked to uniquely translate that through a fun user interface through brand shapes, colors and interesting interactions. The designs consisted of both desktop and mobile designs for homepage, pdp's, recipe pages, navigation etc.