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Fund Abortions Popup Brand Identity
A brand identity for a series of fundraising events using fearless language and nature photography to create a bold and cheeky tone of voice.
Background:
Fund Abortions Popup is an event series co-founded and produced by myself and Lillian Solien Greer to raise funds, create conversation, and invigorate our communities to continue to fight for a future where abortion is seen as essential healthcare. We design, screen print, and sell sustainable apparel at popup events in addition to partnering with local Brooklyn artists to curate live performances. All proceeds are donated to Holler Health Justice, The Brigid Alliance, and New York Abortion Access Fund.
- Project Roles
- Art Director, Copywriter, Editor (Brand/Content), Event Producer, Designer, Type Designer, Editor (Copy)
- Company
- Fund Abortions Popup
- Skills
- 2D, Art Direction, Conceptual, Design, Digital, Adobe Illustrator, Language: English, Low Budget, Maintaining Schedules, New Business, Print, Speaking Engagements, Vector, Type Design, Copywriting, Strategy, Content Strategy, Creative Strategy, Brand Strategy, Social Media Strategy , Design Strategy, Apparel Design, Creative Research, Figma, Event Management, Naming, Brand Management
- Media
- Apparel, Brand Guidelines, Branded Content, Logos, Products - Physical, Social Media Content, Social Media Copy, Naming, Branding, Brand Identity, Slogans, Campaigns
- Project Industries
- Non-Profit
