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Ru-Dunnit

Reigning queen Sharon Needles is in a jam: her crown's gone missing! And what's America's Next Drag Superstar without her crown? She enlists the help of Michelle Visage, Private Eye, to crack the case. Michelle rounds up the likely suspects: Latrice Royale, Phi Phi O'Hara and Chad Michaels, to get to the bottom of things. But will she nab the culprit? I had so much fun creating this integrated campaign for Logo's hit series "RuPaul's Drag Race" and its former sponsor Absolut Vodka. It was a truly interactive effort: on-air spots set up the case and threw to Facebook, where fans got to play a choose-your-own-adventure version of our drag-tective film noir caper. We partnered with Eko (formerly Interlude) to create the online experience, which was playable on Facebook. This piece is our director's cut, an homage to the classic film "Clue" that strings together as much of the story as possible and presents several alternate endings.

Project Roles
Director
Company
Absolut Vodka
Skills
Filmmaking
Media
Advertising, Branded Content, Commercials - Broadcast, Interactive Videos
Collaborators