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IBM Cloud
IBM was late to the cloud. Additionally, category leaders were outspending them 7-to-1. We launched during the 2016 PGA Masters. Sales jumped 30% in a single quarter.
Directed by Terri Timely, Park Pictures / 2017 Bronze Effie
/ 2016 Communication Arts Exhibit IBM Cloud TV
- Project Roles
- Creative Director, Copywriter
- Company
- Ogilvy & Mather
- Skills
- Copywriting, Creative Direction
- Media
- Commercials - Broadcast
- Project Industries
- B2B, Technology
