Lululemon Pride Campaign
During Pride month, Lululemon stands PROUD + PRESENT in their commitment to support Queer communities by recognizing how individual wellbeing is impacted by environment. Lululemon worked with Trevor Project and local grassroots organizations across North America to provide access and resources for LGBTQ2IA+ youth, today and every day.
As a freelance designer, I was commissioned to design their IG post carousels and IG stories with the illustrations from the artist they collaborated with. The visuals aimed to
represent tell their personal stories of Queer joy and abundance, and their unique path to true wellbeing. I also redesigned Lululemon's campaign presentation based on their brand guideline. The project lasted for two months.
- Project Roles
- 2D Graphics, Adobe Photoshop, Art Direction, Creative Direction, Creative Strategy, Design, Figma
- Brand Identity, Branding, Campaigns, Presentations, Products - Digital, Visual Designs
- Project Industries
- Fashion, Health/Pharma, Lifestyle