Pride Month Campaign in collaboration with Shea
Today’s world is kinder than the past, but does not come without its challenges. Toxic shame fuels the fitness community for LGBTQIA+ folks. Trans people do not feel welcomed in most gyms, gay men face unhealthy beauty standards, and politicization of human rights induces fear around the permanence of hard-won rights like same sex marriage.
Back in June, we launched a Pride campaign called "Move with Pride", we spoke to our Supernatural Community of Athletes, specifically our LGBTQIA+ members that seek recognition, acceptance and celebration. We had an opportunity to spotlight and uplift inspiring leaders of the LGBTQIA+ community while underscoring our core principles as a brand, highlighting inclusivity, celebration and joy in movement.
Supernatural was honored to collaborate with drag icon Shea Coulee on a Guest Coach Workout for our Move with our Pride campaign. Shea was most notably outspoken throughout 2020 to uplift BIPOC communities in the wake of George Floyd, and received some coverage in tandem with her activism work and POV on the Black experience on Drag Race.
- Project Roles
- Art Director, Designer
- 2D Graphics, Adobe Photoshop, Brand Strategy, Conceptual, Creative Direction, Design, Figma
- Brand Identity, Branding, Games - VR, Icons, Logos, Products - Digital, UI Design, Visual Designs
- Project Industries
- Entertainment, Gaming, Lifestyle, Music, Software, Technology, Virtual Reality