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Nike Play Research Lab

Nike launched a YouTube series to inspire kids to redefine sport through play and imagination. With a decline in kids viewing themselves as athletes, we partnered with Nike to create The Nike Play Research Lab, where our Director of Play, Isaiah, invites guests to the NPRL to co-create the future of play. We generated five episodes for season 1 that included multiple guests and our unique Agents of Play characters; the goal was to guide our viewers down a path of play, movement, and mindfulness.

Project Roles
Art Director
Company
Conscious Minds
Skills
Art Direction, Conceptual
Media
Branded Content
Project Industries
Sports
Nike Play Research Lab
Nike Play Research Lab
Nike Play Research Lab
Nike Play Research Lab