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Gasparilla Bowl Visual Identity

The Gasparilla Bowl is a college football post-season bowl put on annually in Tampa, FL by ESPN. The overall visual identity is updated year-to-year while adhering to the Gasparilla Bowl brand identity that combines traditional college football with Tampa's pirate-themed Gasparilla festival. For 2019, a different designer created an initial iteration focusing on the orange stock football player, and a piece of collateral was released. This design element then had to be incorporated, though edited, in the same regard for consistency once I took over the project. The most significant change is the removal of a grouping of fans within the flames to focus more on football and make the element less busy. From there, subtle halftone backgrounds and brand-colored frames add a texture that mimics the look of the mesh football jerseys. The deliverables for this project were extensive—print, out-of-home, experiential, social media, and digital were all included.

Project Roles
Art Director, Designer
Company
Gasparilla Bowl
Skills
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Brand Strategy, Cat Herding, Creative Strategy, Design, Digital, Entertainment, Maintaining Schedules, Management of Teams 10-20, Managing Budgets, Motion, Outdoor, Print, Signage, Social, Sports
Media
2D Animations, Advertising, Billboards, Brand Identity, Campaigns, Events, Motion Graphics, Social Media Content, Visual Designs
Project Industries
Advertising, Entertainment, Sports
Gasparilla Bowl Visual Identity
Gasparilla Bowl Visual Identity
Gasparilla Bowl Visual Identity
Gasparilla Bowl Visual Identity
Gasparilla Bowl Visual Identity
Gasparilla Bowl Visual Identity
Gasparilla Bowl Visual Identity
Gasparilla Bowl Visual Identity
Gasparilla Bowl Visual Identity
Gasparilla Bowl Visual Identity
Gasparilla Bowl Visual Identity
Gasparilla Bowl Visual Identity