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Outback Bowl Visual Identity

The Outback Bowl is a college football post-season bowl game held annually on New Year's Day with over 35 years of tradition. They have a long-standing tagline of "Football in Paradise" to promote the temperate Tampa Bay climate in January to appeal to the target demographics of Big Ten and SEC-affiliated college fanbases located further north. The brand requirements were limited to the continued use of the Outback Bowl logo that shows the relationship with the title sponsor—Outback Steakhouse—and incorporating the maroon and yellow brand colors. The logo is heavily featured due to national brand recognition and combines with maroon-colored main text to achieve this. A bokeh blue background invokes clear skies and ocean water to let viewers imagine their version of a Florida paradise as the base of the "Football in Paradise" look. That is framed with sand and palm trees to complete the scene. Photography and logos for associated teams are isolated atop this background to keep football at the forefront. Additionally, a Lightroom filter adjusts blues to match the bokeh's hue, slightly saturates the brand maroons and yellows, and dims the green of football fields to fade the background and lets the subjects stand out. The deliverables for this project started as only digital assets for paid advertising, web, and social media. The client thought the look hit their vision so closely that they requested art direction assistance to adapt the whole gamut of design deliverables to this look.

Project Roles
Art Director, Designer
Company
Outback Bowl
Skills
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Brand Strategy, Cat Herding, Creative Direction, Creative Strategy, Design, Digital, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Project Management, Social, Social Media Strategy , Sports
Media
2D Animations, Advertising, Brand Identity, Campaigns, Events, Motion Graphics, Social Media Content, Visual Designs
Project Industries
Entertainment, Sports
Outback Bowl Visual Identity
Outback Bowl Visual Identity
Outback Bowl Visual Identity
Outback Bowl Visual Identity
Outback Bowl Visual Identity
Outback Bowl Visual Identity
Outback Bowl Visual Identity
Outback Bowl Visual Identity
Outback Bowl Visual Identity
Outback Bowl Visual Identity
Outback Bowl Visual Identity