Okay
Not your Grannie's Panties

Women are tired of sacrificing their comfort for what society deems the “cool” choice of underwear. To combat this, Hanes is taking over an issue of Paper magazine to advertise their granny panties (briefs) and break the stigma that thongs and skimpy underwear are the better choice. Partnered with Dia Horan, we created several spreads each based on different themes to portray Hane's new rebellious message.

Project Roles
Art Director, Designer, Photographer
Company
Hanes
Skills
Art Direction, Design
Media
Photo Illustrations, Photography
Project Industries
Advertising
Not your Grannie's Panties
Not your Grannie's Panties
Not your Grannie's Panties
Collaborators