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The Challenge Lab

The average American has only $38,000 saved for retirement. Why? Some of our biggest financial challenges are caused by the way our brains are wired. In partnership with with professors from leading universities, we created The Challenge Lab - an online hub designed to help people understand their behavioral challenges and learn to overcome them. Organized around five key behavioral challenges, we broke down the science piece by piece.

Project Roles
Creative Director
Company
Prudential
Skills
Art Direction, Creative Direction
Media
Installations, Web Apps, Websites
Project Industries
Finance
The Challenge Lab
The Challenge Lab
The Challenge Lab
The Challenge Lab
The Challenge Lab
The Challenge Lab