Branding - Healthy Bros

In 2020 two brothers with a passion for healthy and organic foods reached out to me with the mission to help them develop the visual identity for their local grocery shop "Healthy Bros".

In an attempt to create a modern, friendly and welcoming image for their brand, we came up with several pieces, focused on the philosophy of buying organic and healthy foods, from local business from the city of Buenos Aires.

After various attempts and sketching we decided to go for a simple hand-lettered option, that reminded of a "stamp" or a seal of approval that would work on various surfaces.

We also came up with a pattern design element that could be used as a compliment for their packaging as well.

In addition to creating the visual identity for this business I was also commissioned to create and design the storefront display and paint a decorative mural with lettering and add some hand-painted details on the shop walls.

This was my first big project in which I had the opportunity to exploit all my skills and come up with an outcome that helped position a starting brand and also have creative direction and design.

I am very grateful with the Healthy Bros team for giving me the opportunity to work on this amazing project and for trusting me for this endeavour.