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TomboyX

TomboyX, a women’s underwear brand started by two LGBTQ+ founders, came to Noun after raising their Series A. The intention of our engagement was to understand their audience on a deeper level and discover how they might break out of being perceived exlusively as an LGBTQ+ brand by appealing to mainstream customers without alienating their existing passionate superfans. After diving deep into their customers and analyzing their painpoints, desires, and behaviors, we were able to develop a brand platform that was centered around inclusivity and personal expression. From there, we completely overhauled their brand, product, and e-commerce ecosystem to be in line with this new position.

Project Roles
Content Producer, Creative Technologist, Strategist
Company
Crispin Porter + Bogusky
Skills
Creative Research, Digital, Ethnographic Research, Human-Centered Design, Research, User Behavior Research, User Research
Media
Advertising, Brand Identity, Branding, Campaigns, Customer Journey Map, Manifestos, Personas, Pitch Decks, Websites, Wireframes
Project Industries
Fashion
TomboyX
TomboyX
TomboyX
TomboyX
TomboyX