Fitbit | Listen to Your Body. Feel Your Power.

Fitbit is an OG in the sporty wearables department. And while they’ve been around since the early step-tracking days, they’ve lost their relevance (except with 50+ y.o. mothers ~ bless them). I worked with my gal pals at Joan NYC to lead the global creative and shake things up. We created a nuanced message for the brand campaign that combined the importance of both mental and physical fitness, with the line, “Listen to Your Body. Feel Your Power.” Please watch and dance, below.

Project Roles
Copywriter, Creative Director
Joan Creative
Creative Direction, Creative Strategy, Wrangling - Creatives
Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Advertising, Lifestyle, Sports, Technology