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Uniqlo: Wireless Limitless

Wireless Limitless set out to distinguish Uniqlo’s new Wireless Bra amid a very saturated bra market. We had to speak to women everywhere… which proved difficult when considering the myriad cultural expectations for what a bra should do. But no matter where you're from, no woman should have to sacrifice comfort for beauty. Turns out, we've been doing it for a really, really long time.

Project Roles
Copywriter
Company
UNIQLO
Skills
Copywriting
Media
Brand Films
Project Industries
Fashion