Uniqlo: Wireless Limitless

Wireless Limitless set out to distinguish Uniqlo’s new Wireless Bra amid a very saturated bra market. We had to speak to women everywhere… which proved difficult when considering the myriad cultural expectations for what a bra should do. But no matter where you're from, no woman should have to sacrifice comfort for beauty. Turns out, we've been doing it for a really, really long time.