Bumble "Finally" – Summer 2021 Global Campaign

We’ve been quarantined for a while. Which is tough, especially for single people. Bumble’s first global campaign rallied together vaccinated people who were ready to date again — Finally.

After a history-making IPO and a year of isolation that redefined human connection, Bumble wanted to position itself as the app to unlock your post-Covid summer of love. This was also a moment to set Bumble apart from competitors and take ownership of great dating experiences that aren’t just about finding your spouse or having a great one night stand. They’re all about great dates and meaningful connections, which are made up of all the little moments that give us butterflies and all the feels.