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Persol New Generation - 2015

As Persol was about to reveal an audacious revamping of its most iconic designs, and with cinema being Persol’s near century-old territory, I took the brand on a search for a spokesperson who – himself – would be a new version of an icon.

Project Roles
Strategist
Company
Persol
Skills
Brand Strategy, Creative Strategy
Media
Advertising, Commercials - Video
Project Industries
Fashion, Luxury
Persol New Generation - 2015