The purpose was to craft a story around Cartier's writing instruments. Cartier and all of their products are infused with an inherent elegance. We wanted to communicate this elegance while remaining relatable and youthful. when we are young, our lives are filled with stories and adventures. some of them we speak of, some of them we don't. a writing instrument is a personal tool and an intimate friend. the stories we write on paper, are for us to keep forever.