Popcorn Indiana "Real. American. Popcorn."

Popcorn Indiana had six months to live. We started with a rebrand. The client came in thinking they were the American Dream. We convinced them that no one sees popcorn as that—no matter how good it tastes—but, our popcorn does fuel these people on the path towards their American Dream. After an intense three-day workshop, we created a manifesto around that insight, then wrote and produced their brand film, resulting in a new website, new packaging, and ultimately: new sales and distribution. Two years later, they are still going strong.

Project Roles
Copywriter, Strategist
Popcorn Indiana
Brand Strategy, Copywriting, Scripting
Brand Films, Brand Identity, Branded Content, Branding, Case Study Videos, Websites
Project Industries
Packaged Goods