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100% Liquid Love

February 2021 a year in which everyone could use a little pick me up we decided to create a soft launch of the Zero Sugar line of sodas on Valentine's day with the 100% Liquid Love campaign. The four sodas in the Zero Sugar portfolio presented a unique opportunity in their branding and packaging, with slight tweaks to each logo we were able to transform some of the world's best-known soda brands into symbols of love, joy, and happiness.

Project Roles
Art Director, Designer
Company
7UP
Skills
Art Direction, Conceptual, Creative Strategy, Motion, Storyboarding
Media
3D Animations, Logos, Packaging
Project Industries
Beverage
100% Liquid Love