Okay
VICELAND

It’s a TV channel – Culture at the intersection of high and low. With a focus on global lifestyle and culture, the network’s original content slices across the cultural spectrum: food, sex, fashion, music, sports, politics and more. The VICELAND brand is equal parts exhibition catalog and street flyer; Craigslist and couture; generic and refined. It is simultaneously the elevated “high” and vernacular “low.” A translation of the VICE sensibility, it’s blunt and raw – an exposed structure, a functional language free of decoration, artifice and veneer. The brand is an objective frame for the network’s content. Unstyled, unslick, unadorned. Designed in collaboration with Gretel.

Project Roles
Art Director
Company
Vice
Skills
Art Direction
Media
Art, Motion Graphics
Project Industries
Entertainment
VICELAND