To launch a new flavour of Cadbury's inconic Wispa Gold our creative team came up with the concept "a new type of gold". Replicating a fictional stock market we launched 5,000 shares of Wispa Gold Hazelnut Flavour on Twitter using their heart to remind feature and working with Guud to develop interactive livestreams that were released daily to show how things in the real word affected the "stock" of Wispa Gold Hazelnut Flavour.
Once the campaign was over, each shareholder who redeemed their sample bar got sent a box of 6 x Wispa Gold Hazelnut Flavour bars as the payout of their share. They also got a cute little gold pin with "a new type of gold" written on it.
Producer, Project Manager
Low Budget, Managing Budgets, Producing, Project Management, Social