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Help, I Cut Myself And I Want To Save A Life

More than 650,000 people are diagnosed with leukemia every year and, for most of them, a marrow transplant is their last hope. Unfortunately, only about a half find a match. To solve this problem, we turned a package of over-the-counter bandages into a simple donor registry kit. And an everyday act into a chance to save a life. This was my first real campaign as a creative and, with it, I won a White Pencil, was featured in 2012 TEDx Talks and got enough Lions to make a David Attemborough’s documentary. But the greatest part of it was to realize how a simple idea has the power to change the world.

Project Roles
Copywriter, Product Designer
Company
Droga5
Skills
Brand Strategy, Content, Copywriting, Product Development
Media
Product Designs
Project Industries
Advertising, Health/Pharma