Help, I Cut Myself And I Want To Save A Life
More than 650,000 people are diagnosed with leukemia every year and, for most of them, a marrow transplant is their last hope. Unfortunately, only about a half find a match.
To solve this problem, we turned a package of over-the-counter bandages into a simple donor registry kit. And an everyday act into a chance to save a life.
This was my first real campaign as a creative and, with it, I won a White Pencil, was featured in 2012 TEDx Talks and got enough Lions to make a David Attemborough’s documentary. But the greatest part of it was to realize how a simple idea has the power to change the world.
- Project Roles
- Copywriter, Product Designer
- Brand Strategy, Content, Copywriting, Product Development
- Product Designs
- Project Industries
- Advertising, Health/Pharma