Okay
CVS Beauty Mark

In thousands of stores across America, young women are subject to an onslaught of imagery depicting impossible standards of beauty, leading to body image issues, depression, anxiety and worse. We helped CVS take a stand against this practice with The Beauty Mark, a promise that retouched imagery would be marked as such, so that young women could see, for the first time, that these unreal images were just that - not real. The project won a Gold Lion, Gold Pencil, and was featured in The NY Times.

Project Roles
Creative Director
Company
CVS
Skills
Creative Direction
Media
Branding
Project Industries
Beauty
CVS Beauty Mark
Collaborators