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Aviation Gin Leap Year Babies

On February 29th, 2020, a very special group of octogenarians finally turned 21 - after 84 years. That’s a long time to wait for your first drink. The dashing PR wizard and AG owner Ryan Reynolds wanted to do something special for them. “Arlene’s Big Leap” was developed, shot and released in under 10 days, and generated millions of dollars of PR coverage on a zero budget.

Project Roles
Creative Director
Company
Aviation Gin
Skills
Creative Direction
Media
Commercials - Video
Project Industries
Wine/Spirits
Collaborators