Patrick

MABE, a leading company in the production of household appliances in Latin America and owner of the Argentine brand Patrick, decided to launch a new campaign, "Count on Patrick," with the creativity of CraveroLanis

The brief sought to tell how its appliances adapt to the needs of its consumers and accompany them at each stage of their life through 10 images that could coexist both on social networks and on OOH.
Since all the photos were to be taken from inside the appliances, it seemed essential to me to create a different story for each image to do not produce a boring and repetitive campaign.