A media conglomerate with iconic brands, a diverse audience, and immeasurable cultural equity, my role in the Hearst Autos rebranding was spearheading the extensive and qualitative research phase which then transitioned into creating copious amounts of graphic elements for the entirety of the visual identity. I took elements from old-school swiss design, developing a set of striking print posters that blend neon American muscle with Scandinavian sophistication. Video storyboarding and research for promotional advertising as well.
- Project Roles
- Art Director, Director
- Hearst Magazines
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Adobe XD
- Advertising, Brand Films, Brand Identity, Branding
- Project Industries
- Automotive, Lifestyle, Media