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The North Face - New Explorers

The North Face came to us with a brief to localize the "Never Stop Exploring" platform and spirit to a young, culture-forward and dynamic new city-explorer in NYC. Our team developed a 360 platform involving events, retail activation, content and and music/lifestyle influencers that helped re-write the story of exploration as a mindset for the creative city-dweller... and also sell-through the iconic Nupste at record pace, solidifying the cult silhouettes ascent in following years.

Project Roles
Creative Director, Strategist
Company
The FADER / Cornerstone
Skills
Creative Strategy
Media
Branded Content, Commercials - Video, Events
Project Industries
Advertising
The North Face - New Explorers