The North Face - New Explorers

The North Face came to us with a brief to localize the "Never Stop Exploring" platform and spirit to a young, culture-forward and dynamic new city-explorer in NYC. Our team developed a 360 platform involving events, retail activation, content and and music/lifestyle influencers that helped re-write the story of exploration as a mindset for the creative city-dweller... and also sell-through the iconic Nupste at record pace, solidifying the cult silhouettes ascent in following years.

Project Roles
Creative Director, Strategist
The FADER / Cornerstone
Creative Strategy
Branded Content, Commercials - Video, Events
Project Industries
The North Face - New Explorers