All New, All You

With a completely revamped mobile experience and new features to boot, Pandora’s in-house creative team set out to show the country that the OG music-streaming service is still in the game—and even better than folks remember. We kicked off the $16M campaign with a huge stunt. We put on a live large-scale Halsey concert at the Brooklyn Mirage for thousands of fans to enjoy—and live-streamed it into New York’s Times Square for a massive silent disco.

Project Roles
Creative Director
Creative Direction
Commercials - Broadcast, Events, Music, Street Art
Project Industries
Entertainment, Music, Technology
All New, All You