4th of July

Through this collaboration for Snap Spectacles with multidisciplinary creative Bosco, I wanted to explore the possibilities of immersive AR gaming. Recently, I’ve been fascinated by the growth of the gaming industry, and apparently, I’m not the only one. Industries as disparate as music, banking, and even cancer research have all begun to take notice of the value of immersive gaming experiences in their fields. With this in mind, I wanted to explore this collaboration with Spectacles 3, the latest AR eyewear wearable from Snapchat, as an opportunity to think about how immersive gaming could shape the way we navigate personal relationships and individual identity. The central concept for the video presents a “Second Life” gaming system being played by a personalized avatar. This avatar, switching between the points of view of our two main protagonists, Corey & MELO-X, journeys through the highs and lows of a budding relationship. Is the avatar using the experience as practice? Is this a new form of immersive therapy? Time travel? Or maybe it’s just fun and games, with our protagonists as a kind of “virtual pet” for the avatar. Whatever the case, we press play to continue...

Project Roles
Art Director, Creative Director, Creative Technologist, Director, Game Designer, Strategist
Snap Inc
2D Graphics, Adobe Illustrator, After Effects, Game Design, Type Design, Wrangling - Creatives
Augmented Reality, Games - Mobile, Music Videos
Project Industries
Augmented Reality, Gaming, Music, Software, Technology
4th of July