No Ugly - The Fugly Song

No Ugly may be a health and wellness tonic but they also have a higher belief that there’s too much ugly in this world. Ugly politicians, ugly businesses and ugly behavior all lead to ugly ingredients in our food. But with scientifically proven healthy ingredients, their range is helping to fight the war on ugly. So to create their first ever brand campaign, we created the ugliest song in the world that takes an official stand against ugly.

Project Roles
Art Director
Augusto Ltd
Art Direction, Design, Conceptual
Commercials - Broadcast, Social Media Content
Project Industries
No Ugly - The Fugly Song