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Minute Maid

Parents are the top target for Minute Maid. We created a campaign during Halloween so relatable: it’s spooky. Moms and Dads retold their most horrific stories to those that would understand the most—other parents. The scariest part? All these stories are actually true, inspired by the darkest (parenting) subreddit posts we could find.

Project Roles
Content Strategist, Copywriter
Company
Minute Maid
Skills
Copywriting, Film, Filmmaking, Social
Media
Brand Films, Social Media Content
Project Industries
Packaged Goods