Augusta, Georgia is primarily known for one thing: the Masters. However, in actuality it’s a town with a thriving culture and fascinating history. Augusta&Co, the city’s newest visitor center, wanted to showcase the often overlooked arts, music, goods, and history of Augusta through a multifunctional space in the heart of downtown. Our Gensler team delivered with a new logo, environmental graphics, murals, signage, and many more exciting, custom design elements both inside and outside of the space.