Gravitas

Gravitas, a leading technology services firm for the finance industry, reached out to me to create their branding and logo design. The logo was created with the idea of converging the two aspects of their company, finance and technology. The green of the logo represents the financial aspect and is associated with security, safety and growth, while the blue signifies technology and denotes reliability, dependability and power. The G in the center of the logo creates a conduit between the two; a pipeline of data, communication and ideas.