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Hanes: Mom-Isms

The Mom-isms campaign is a fun look at what happens when traditional underwear-focused motherly wisdom meets the modern family. Directed toward the female head of house, this idea features the unnervingly upbeat RetroMom, who is always looking out for her family. No Matter What. Unfortunately for them, it’s her disheveled kin who may or may not be wearing clean underwear.

Project Roles
Art Director, Copywriter, Creative Director
Company
Hanes
Skills
Adobe Illustrator, Adobe Photoshop
Media
Advertising, Campaigns
Project Industries
Advertising
Hanes: Mom-Isms
Hanes: Mom-Isms
Hanes: Mom-Isms
Hanes: Mom-Isms