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Stella Artois Solstice Lager Product Launch

Solstice Lager is Stella Artois' first-ever summer seasonal and we were planning a shoot that reflected that. But, when COVID-19 WFH orders hit days before the shoot, we were forced to pivot. So, we worked with a CGI team at The Artery to create our first-ever CGI still lives and TVC spots. All from the comfort of our living rooms. Sales and reception smashed benchmarks and AB decided to to keep Stella Solstice brewing all year long.

Project Roles
Art Director, Copywriter, Designer
Company
Stella Artois
Skills
Art Direction, Brand Strategy, CGI, Commercial, Copywriting, Design, Design Strategy, Digital, Sound Design, Storyboarding
Media
Commercials - Broadcast, Commercials - Radio, Commercials - Video