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Target Back To School Campaign

To prove that Target believes in kid’s potential, we put them in charge of their 2016 Back to School campaign - To School and Beyond. As the first ever totally kid-created campaign, we recruited kid writers, kid illustrators, kid directors, kid musicians, and even a kid stylist to bring this campaign to life.

Project Roles
Art Director
Art Direction, Broadcast, Children, Conceptual, Creative Direction, Design, Integrated, Outdoor, Retail, Social, Strategy, TV, Visual Development
Advertising, Commercials - Broadcast
Project Industries
Advertising, Retail
Target Back To School Campaign