Target Back To School Campaign
To prove that Target believes in kid’s potential, we put them in charge of their 2016 Back to School campaign - To School and Beyond.
As the first ever totally kid-created campaign, we recruited kid writers, kid illustrators, kid directors, kid musicians, and even a kid stylist to bring this campaign to life.
- Project Roles
- Art Director
- Art Direction, Broadcast, Children, Conceptual, Creative Direction, Design, Integrated, Outdoor, Retail, Social, Strategy, TV, Visual Development
- Advertising, Commercials - Broadcast
- Project Industries
- Advertising, Retail