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KEYS Soulcare Launch

Bringing Alicia Key’s loving, uplifting voice to life in everything from the brand architecture to the packaging for this new class of beauty brand has been one of my most rewarding projects to date. Working with the visionaries at e.l.f. Cosmetics was icing on the cake.

Project Roles
Copywriter, Creative Director
Company
e.l.f.
Skills
Brand Strategy, Celebrity, Content Writing, Copywriting, Creative Direction, Creative Strategy
Media
Advertising, Brand Guidelines, Packaging, Social Media Content, Commercials - Video
Project Industries
Beauty
KEYS Soulcare Launch