Expose the GAP

Background: Gap is a major supporter of equality for women in the workplace. Challenge: A 21% wage gap still exists in the U.S. Insight: If there’s any kind of gap that people pay attention , it’s gap in women’s clothing. Idea: Run a social cause campaign for the GAP. Cut away 21% of Gap women’s clothing and content to expose the national wage gap and some body parts. AD: SARAH PERKINS | CW: KYLEE HEGARTY ​ Awarded a Gold Prize at the Hatch Awards.