Giving Tuesday with Alaska Airlines

Alaska Airlines partners with Larkin Street Youth Services during The Season of Giving. This partnership has, for several years, brought funding and donated resources to the non-profit organization Larkin Street Youth Services. Larkin Street gives a comprehensive approach to youth homelessness in San Francisco. Originally the project was speced for a simple interview with Alaska's rep, but I felt the content was so engaging and compelling that we needed to revisit the framing of this advertising campaign. My manager and Alaska approved my new pitch and I went to film and interview the local charity that was being donated to. The finished product was produced, filmed, and edited by me.

Project Roles
Cinematographer, Director, Editor (Brand/Content), Executive Producer, Lighting Designer, On-Set Sound, Sound Engineer
Alaska Airlines
Adobe Premiere Pro, Cinematography, Color Grading, Creative Direction, Gimbal, Lighting, Post-Production, Social Media Strategy , Sound Design, Sound Editing, Sound Mixing, Videography
Advertising, Branded Content, Branding, Commercials - Video, Documentaries, Social Media Content
Project Industries
Advertising, Education, Non-Profit