This is our new identity, an emblem of our purpose: Breakthroughs that change patients’ lives.
After more than 170 years, Pfizer has arrived at a new era. With a new CEO and more focused business model, the legacy company has evolved into a science and innovation powerhouse with a new narrative and purpose: Breakthroughs that change patients' lives®. To mark this evolution, Pfizer asked Team to create a new logo and visual identity for the storied brand. These major transformations came at perhaps the most consequential moment in the company’s history — at the height of the COVID-19 pandemic, while the company was working tirelessly on the development of its breakthrough vaccine.
- Project Roles
- Creative Director, Designer, UI Designer, UX/IA Designer
- Adobe Illustrator, Adobe Photoshop, Figma
- Brand Identity, Websites
- Project Industries