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"History Begins Here" Experience

A cultural scavenger hunt experience to launch Cole Haan's fall collection to the NYC market. It became a browser based journey of discovery to learn about New York's hidden corners, while winning CH product along the way. As Creative Lead on the project I oversaw (and in some cases executed) the custom art direction, marketing campaign, and scavenger hunt experience from concept to launch.

Project Roles
Art Director, Designer, Editor (Brand/Content)
Company
Cole Haan
Skills
Art Direction, Conceptual, Creative Direction, Creative Research, Design, Digital, Print
Media
Campaigns, Events, Icons, Interaction Designs
Project Industries
Lifestyle
"History Begins Here" Experience
"History Begins Here" Experience
"History Begins Here" Experience
"History Begins Here" Experience
"History Begins Here" Experience
"History Begins Here" Experience
"History Begins Here" Experience
"History Begins Here" Experience