A cultural scavenger hunt experience to launch Cole Haan's fall collection to the NYC market. It became a browser based journey of discovery to learn about New York's hidden corners, while winning CH product along the way. As Creative Lead on the project I oversaw (and in some cases executed) the custom art direction, marketing campaign, and scavenger hunt experience from concept to launch.
Art Director, Designer, Editor (Brand/Content)
Art Direction, Conceptual, Creative Direction, Creative Research, Design, Digital, Print